Icetec Air conditioning had recruitment needs for two key positions in very serious shortage. After several efforts, their team had still not succeeded in finding candidates that met their expectations, causing them challenges in meeting the strong demand of their customers.
Following our analysis, we discovered that Icetec Climatization's recruitment difficulties were in part due to the limited visibility of their employer brand. To maximize recruitment initiatives, we have therefore implemented the following actions:
The approach chosen by our team, which is to combine employer brand promotion and recruitment, has paid off. Ancia was able to fill key positions quickly, but also made it possible to position Icetec Air conditioning as an employer of choice in its industry and to develop an attractive and modern employer brand image, thus strengthening their attractiveness.
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